Founder launch offer
Use FOUNDERS30 for 30% off Founder Edition while the first 100 purchase slots remain available.
Upgrade path
How to Move from Free to Founder
This page exists because the product is easier to buy when the upgrade decision feels earned. The goal is to show the path clearly instead of pressuring every visitor into Founder immediately.
1. Start with Free
Install the Free Edition and confirm the basic workflow matches how you want to operate.
2. Identify the gap
Upgrade only when Ask Apex, planning, tax tools, forecasting, or deeper visibility would actually improve the work.
3. Compare clearly
Use the Compare Editions page to confirm Founder is solving the right problem rather than just adding features for their own sake.
4. Upgrade with the offer
Use FOUNDERS30 while the first 100 purchase window is still open, then unlock Founder in the same app.